This article is intended to all small business owners in the world, begging you to open your eyes the big problem that we’re facing. It’s not a secret that 60-80% of all new jobs come from small business, however the majority of these business tend to disappear due to bad administration.
And let me tell you where the bad administration starts…
It all starts when the company creates it’s logo; I know this might seem strange but the fact is that 80% of all current small business owners didn’t put enough effort when they were going through the design process.
But why does it matter?
The answer is simple, any Nyhetshuset company’s logo is part of a vital process called BRANDING. Since your logo says it all, you must put a considerable amount of time and hard work into the logo design process. Always remember that you’re building your brand, you are creating an image around any given product or service and your potential customer won’t connect with it if they see a week logo.
That’s why it’s so important to look for a professional logo design agency to take care of your image, as I always say, leave it to the professionals. But now that we’ve identified the root problem, let’s talk about the solution.
The First 2 and most important things to think about are: the product or service you’re selling and the theme of your business, when you have those ideas clear then you will find it easy to design an eye-catching logo for your business. While creating your business logo, pay close attention to the business name and don’t even think about omitting the name from the logo. That would be detrimental for your brand’s image, since it’s a new company out in the marketplace, and without a visible name consumers won’t associate themselves with your brand. However, most of the huge companies opt to omit the business name from the logo because they are already well known.
A logo design might seem a small piece of the puzzle, but it plays a big role in the branding success formula. Trust me, I’ve seen so many great business ideas and established companies failed because consumers prefer their competitors image, and I’m sure you don’t want that for your company and that’s not what i want for you either.